Sunday, 13 July 2014

Convert your car from a money burner into a money earner

A number of dedicated car advertising or "car wrapping" websites have sprouted up in recent years.

These specialist websites aim to provide a hassle-free way for you to earn money by allowing ads to be displayed on your car.

How does it work? - At a glance
Car wrapping companies such as Money4Space and comm-motion operate by matching up businesses that are seeking to advertise with drivers that are happy to display their ads.

Once matched up, the car wrapping company will dispatch trained wrap fitters to apply the ad to your car.

You will be paid for each month that you display the ad.

How does it work? - In detail
Once you have registered on you preferred car wrapping website, you will then wait for an advertiser to be interested in your profile.

You will be notified once you have been selected.  You will then be given the details of the proposed ad and for how long you will be expected to display the ad.

If you are happy with the offer and the proposed design, arrangements will be made for your car to be wrapped.

Your car will be wrapped in a vinyl film.  This is a temporary film on which the ad is displayed.

For displays that cover windows, a special type of film is used, which appears transparent from the inside of your car yet shows an image on the outside.

The advert will remain on your vehicle for the duration of the advertising campaign.

You will typically be paid a monthly fee for the ad to be displayed on your car.

This monthly fee will depend on a number of factors, the foremost of which is the extent of your car's surface that is covered in the advertisement.

Some car wrapping companies will require you to drive a certain number of miles before you get paid.  Small GPS tracking devices are used to ensure that you are spending sufficient time behind the wheel.

Are there any qualification criteria?
The following terms and conditions for drivers are typical:
  • You must be 18 years or older
  • You will be expected to be the primary driver of the car
  • You must hold a current MOT for your car
  • Ditto, Road Tax
  • Ditto, Car Insurance
  • You must have no serious traffic violations or a criminal record
  • You will be expected to drive responsibly, adhering to road traffic laws at all times
  • You will usually be required to pass a background check and credit check
  • Your car must be kept clean and well presented
  • Your car must be free of damage, and be repaired if damaged
  • Your car should be driven regularly (some car wrap companies will specify a minimum amount of miles that you will need to drive each month)
  • You will typically be required to present your car to the car wrapping company once a month for a brief inspection check.

How much could I earn?
You can earn around £1500 a year for displaying an ad that covers the whole of your car.

Your earnings will reduce to around £900 a year for an ad displayed on the sides of your car.

If you only want the rear screen of your car to be covered, expect your earnings to drop to around £250 for a year's ad campaign.

I drive an old banger.  Does this matter?
Advertisements are custom designed to suit most makes of car. The type and age of car that you drive is less important than how your car is maintained and driven.  However, you may struggle to be selected by advertisers if your car is over 10 years old.

What if I don't want a particular Ad?
The car wrapping company will normally exclude sensitive categories of advertising such as cigarettes and booze. Ultimately, it is your decision on whether you accept the ad proposed for your car.

Will the ad damage my paintwork?
The main car wrapping companies employ expert fitters.  Car wrapping films are designed to be fitted and removed without damage.  This film actually helps protects your paintwork against stone chips, salt corrosion and wear & tear.

Will my car insurance be affected?
Your motor insurance will not normally be affected.  Indeed, the ad will make your car look unique, and therefore less attractive to thieves.

Many car wrapping companies will arrange insurance cover against damage to the wrap while displayed on your car and against theft or damage to any GPS unit you are required to carry.

Do I need to notify the DVLA?
The DVLA has specified that as car wraps are temporary, there is no requirement to notify them of any change to your car's colour arising from wraps.

This money earner is certainly not for everyone.  However, if you are not precious about having your car used as a mobile advertising hoarding, this is an easy way to make money from your car.   The specialist car wrapping websites out there will make the process of matching you up with an advertiser almost hassle free.


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